The Workbook
PART 1 Vision: What Is the Value You Provide?PART 2 Brand: How You Communicate the Experience
Classes & Insights
Why Conversations & Customer Relationships MatterBuilding Conversations & Customer RelationshipsBeing an Accountable CompanyVision StatementsBrandingLoyaltyCompassion
BUY NOW
The Workbook
PART 1 Vision: What Is the Value You Provide?PART 2 Brand: How You Communicate the Experience
Classes & Insights
Why Conversations & Customer Relationships MatterBuilding Conversations & Customer RelationshipsBeing an Accountable CompanyVision StatementsBrandingLoyaltyCompassion
BUY NOW

Vision Statements 

Great vision and mission statements define your company and outline what success looks like.

Writing an inspiring vision and mission statement for a company isn't easy. There is so much to consider. They need to paint a picture of where you want your company to go. But they can't be too definite or operational. They are almost defining a future without the details. Essentially vision and mission statements highlight the value your company will bring a customer, an industry, or the world. It's not a task for the faint of heart and challenges most communicators to make it short, sweet, and to the point.

This video and workbook asks you questions to help you create a great vision and mission statement or transform your existing statemnets to better reflect where you company needs to go.

Why is this so important? A great vision and mission statement will help guide your company to create great customer experiences, build a focused brand, and direct compeling customer conversations. Together, those activities will increase customer engagement, loyalty, and accountability improving your customer relationships and leading to increased revenue for your company.

WHAT MAKES A GREAT VISION AND MISSION STATEMENT?

As we all know, a company’s vision defines who the company is, what it does, and where it wants to be in the future. Rather than outline a plan to achieve goals, it outlines the value the company will provide now and in the future to various stakeholders, including customers, the industry, and society. A company’s vision is timeless, rarely changes, and is usually transformative and inspiring. 

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The Workbook

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This workbook helps professionals who learn through action and activity. Get the same information for how to create great experiences that's included in the book by analyzing your own existing plans. Discover how small changes and shifts in thinking about your business and customers can transform your customer experiences and conversations to create long-lasting relationships.

As we all know, a company’s vision defines who the company is, what it does, and where it wants to be in the future. Rather than outline a plan to achieve goals, a vision statement outlines the value the company will provide now and in the future to various stakeholders, including customers, the industry, and society. A company’s vision is timeless, rarely changes, and is usually transformative and inspiring. 

These workbook exercises will help you: 

  • Evaluate and analyze your mission and vision statement, 
  • Discover how your mission and vision statements do or do not contribute to your company’s culture, and 
  • Determine your long-term direction to change an industry or the world.